Guest Post: How I increased traffic 1,176% in 24 hours
Spirit 
From/Origin: http://www.watchingwebsites.com/archives/sometimes-attracting-pageviews-isnt-rocket-science
Alex Bowyer (@alexbfree
) is a research analyst at Bitcurrent in Montreal, where he blogs about emerging technologies and their social impacts, and co-organizes events such as Bitnorth and Enterprise Cloud Summit. He is passionate about using computers to solve human problems in new ways, and all the things that encompasses – user-centric design, productivity, human-computer interfaces and exploring social trends. He used to work for IBM UK, specializing in Voice systems, Java and information management.
In this post, Alex shows us that sometimes, attracting pageviews isn’t rocket science, which you might be forgiven for thinking if you follow this blog regularly:
Unlike my colleagues Alistair and Sean, I’m no analytics expert. But like all bloggers and social media enthusiasts I have an interest in sharing ideas about technology and society, and getting those ideas out to as many people as possible.
I’ve been exploring ways to get more traffic to my personal blog, and yesterday stumbled upon something quite remarkable. In one day I was able to achieve 2,579 new pageviews, a 1,176% increase in traffic. And all it took was about 30 minutes of effort.
I’ve been using StumbleUpon’s su.pr as my preferred link shortener for some time, because as well as shortening the URL it allows me to contribute those links to my existing StumbleUpon social bookmark feed while also generating some useful stats. I noticed recently that it makes it very easy for you to “thumb up” and review your shortened links, adding them into the StumbleUpon ecosystem:
[For those who are unfamiliar, StumbleUpon is a social bookmarking service that differs from Digg, Reddit or Delicious in that allows you to click a toolbar button and "Stumble" to randomly selected pages, bookmarked by others, from across all the topics you specify an interest in.]
I also noticed that those links I had submitted to StumbleUpon had gained significantly higher amounts of traffic than those that hadn’t. So as an experiment, I went through every single blog post on my blog and “thumbed-up” the site, assigned it to some appropriate tags and stored it in the best fitting topic. (This last step is vital to maximize the chance of interested eyes landing on your page.)
I waited a day, and I think the results speak for themselves:
What was even more satisfying was to see that these were not just new visitors, but they engaged. Most of the new visitors went on to read other content on my blog, as you can see from the reduced bounce rate,
as well as 1,084 new goal conversions (albeit fairly simple goals such as the amount of time spent on the site):
I think that the reason this experiment was so successful is that people clicking that Stumble button are actively seeking “something interesting” – and are very open to new content and ideas, more so than the average web user. This coupled with the fact that StumbleUpon only directs people to pages for topics they have said they are interested in, results in not just more eyeballs, but the right sort of eyeballs.
I would be fascinated to see this approach used on a site with more measurable goals such as product sign-up or purchases*.
Dao De Jing–chapter 3 道德经第三章
原文/Original Text :
不尚贤，使民不争；不贵难得之货，使民不为盗；不见可欲，使民心不乱。是以圣人之治，虚其心，实其腹；弱其志，强其骨。常使民无知无欲。使夫知不敢弗为而已，则无不治。
注释/Explanation:
不尚贤，使民不争；/ 不崇尚贤能，使老百姓不去竞争。
不贵难得之货，使民不为盗；/ 不贵重难得的宝货，使老百姓不去偷盗。
不见可欲，使民心不乱。/ 不激发人们的欲望，使人心不被搅乱。
是以圣人之治，虚其心，实其腹；弱其志，强其骨。/
常使民无知无欲。/
使夫知不敢弗为而已，则无不治。/
Segal’s law
It refers to the evils of too much information in making decisions.
Murphy’s law
From: http://en.wikipedia.org/wiki/Murphy%27s_Law
Murphy’s law is an adage or epigram that is typically stated as: “Anything that can go wrong will go wrong.”
It is used as either a purely sarcastic musing that things always go wrong, or, less frequently, a reflection of the mathematical idea that, given a sufficiently long time, an event which is possible (non-zero probability) will almost surely take place. Although, in this case, emphasis is put on the possible bad occurrences.
History
The perceived perversity of the universe has long been a subject of comment, and precursors to the modern version of Murphy’s law are not hard to find. For example, in 1841 a newspaper in Norwalk, Ohio printed this verse (a parody of famous lines in Thomas Moore‘s Lalla Rookh[1]):
I never had a slice of bread,
Particularly large and wide,
That did not fall upon the floor,
And always on the buttered side.[2]
Recent research in this area has been carried on to a significant extent by members of the American Dialect Society. ADS member Stephen Goranson has found a version of the law, not yet generalized or bearing that name, in a report by Alfred Holt at an 1877 meeting of an engineering society:
It is found that anything that can go wrong at sea generally does go wrong sooner or later, so it is not to be wondered that owners prefer the safe to the scientific…. Sufficient stress can hardly be laid on the advantages of simplicity. The human factor cannot be safely neglected in planning machinery. If attention is to be obtained, the engine must be such that the engineer will be disposed to attend to it.[3]
American Dialect Society member Bill Mullins has found a slightly broader version of the aphorism in reference to stage magic. The British stage magician Nevil Maskelyne wrote in 1908:
It is an experience common to all men to find that, on any special occasion, such as the production of a magical effect for the first time in public, everything that can go wrong will go wrong. Whether we must attribute this to the malignity of matter or to the total depravity of inanimate things, whether the exciting cause is hurry, worry, or what not, the fact remains.[4]
Murphy’s law emerged in its modern form no later than 1952, as an epigraph to a mountaineering book by Jack Sack, who described it as an “ancient mountaineering adage”:
Anything that can possibly go wrong, does.[5]
Fred R. Shapiro, the editor of the Yale Book of Quotations, has shown that in 1952 the adage was called “Murphy’s law” in a book by Anne Roe, quoting an unnamed physicist:
There were a number of particularly delightful incidents. There is, for example, the physicist who introduced me to one of my favorite “laws,” which he described as “Murphy’s law or the fourth law of thermodynamics” (actually there were only three last I heard) which states: “If anything can go wrong, it will.”[6]
Earlier, in May 1951, in Genetic Psychology Monographs volume 43 page 204 Anne Roe gives a transcript of an interview (part of a Thematic Apperception Test, asking impressions on a photograph) with Theoretical Physicist number 3: “…As for himself he realized that this was the inexorable working of the second law of the thermodynamics which stated Murphy’s law ‘If anything can go wrong it will’. I always liked Murphy’s law,….” Ann Roe’s papers are in the American Philosophical Society archives in Philadelphia; those records (as noted by Stephen Goranson on the American Dialect Society list 12/31/2008) identify the interviewed physicist as Howard Percy “Bob” Robertson (1903-1961). Robertson’s papers are at the Caltech archives; there, in a letter Robertson offers Roe an interview within the first three months of 1949 (as noted by Goranson on American Dialect Society list 5/9/2009). The Robertson interview apparently predated the Murdoc scenario said by Nick Spark (American Aviation Historical Society Journal 48 (2003) p. 169) to have occurred in or after June, 1949.
The name “Murphy’s law” was not immediately secure. A story by Lee Correy in the February 1955 issue of Astounding Science Fiction referred to “Reilly’s Law,” which “states that in any scientific or engineering endeavor, anything that can go wrong will go wrong”.[7] Atomic Energy Commission Chairman Lewis Strauss was quoted in the Chicago Daily Tribune on February 12, 1955, saying “I hope it will be known as Strauss’ law. It could be stated about like this: If anything bad can happen, it probably will.”[8]
Arthur Bloch, in his 1977 book “Murphy’s Law, and Other Reasons Why Things Go WRONG”, prints a letter that he received from George E. Nichols who recalls the event that occurred in 1949 at Edwards Air Force Base, Muroc, California that, according to him, is the origination of Murphy’s Law. An excerpt from the letter reads:
…The Law’s namesake was Capt. Ed Murphy, a development engineer from Wright Field Aircraft Lab. Frustration with a strap transducer which was malfunctioning due to an error in wiring the strain gage bridges caused him to remark – “If there is any way to do it wrong, he will” – referring to the technician who had wired the bridges at the Lab. I assigned Murphy’s Law to the statement and the associated variations. [9]
Matthew Effect
From: http://en.wikipedia.org/wiki/Matthew_Effect
The Matthew effect (or “accumulated advantage”) in sociology is the phenomenon where “the rich get richer and the poor get poorer”.[1][2] Those who possess power and economic or social capital can leverage those resources to gain more power or capital. The term was first coined by sociologist Robert K. Merton in 1968 takes its name from a line in the biblical Gospel of Matthew:
For to all those who have, more will be given, and they will have an abundance; but from those who have nothing, even what they have will be taken away.
Sociology of science
In the sociology of science, “Matthew effect” was a term coined by Robert K. Merton to describe how, among other things, eminent scientists will often get more credit than a comparatively unknown researcher, even if their work is similar; it also means that credit will usually be given to researchers who are already famous.[3][4] For example, a prize will almost always be awarded to the most senior researcher involved in a project, even if all the work was done by a graduate student.
[edit] Examples
As credit is valued in science, specific claims of the Matthew effect are contentious.
- 20th century mathematician John von Neumann is frequently called the “father of game theory” or the “father of the computer”, even though his influential publications were sometimes restatements of the ideas of his collaborators (see the First Draft of a Report on the EDVAC). However, for game theory, the three winners of the 1994 Nobel prize for economics do believe that von Neumann and Morgenstern’s 1944 book did establish game theory as a separate mathematical discipline.[5]
- There was a controversy involving George Sudarshan and the Nobel Prize in Physics for 2005. Several physicists wrote a letter to the Swedish Academy, protesting that Sudarshan should have been awarded a share of the Prize for the Sudarshan-Glauber representation (or Sudarshan diagonal representation) in quantum optics, for which Roy J. Glauber won his share of the prize. Because the terms of Alfred Nobel‘s will restrict the number of Nobel Prize winners to three in a given year, the Nobel Committee has often been criticized for allegedly ignoring scientists who did seminal work on a topic while awarding a prize to other scientists for the same topic.
- In algorithmic information theory, the notion of Kolmogorov complexity is named after the famous mathematician Andrey Kolmogorov even though it was independently discovered and published by Ray Solomonoff a year before Kolmogorov. Li and Vitanyi, in “An Introduction to Kolmogorov Complexity and Its Applications” (p. 84), write:[6]
- Ray Solomonoff [...] introduced [what is now known as] ‘Kolmogorov complexity’ in a long journal paper in 1964. [...] This makes Solomonoff the first inventor and raises the question whether we should talk about Solomonoff complexity. [...] (Associating Kolmogorov’s name with the complexity may also be an example of the “Matthew Effect” first noted in the Gospel according to Matthew, 25:29-30, “For to every one who has more will be given, and he will have in abundance; but from him who has not, even what he has will be taken away. And cast the worthless servant into the outer darkness; there men will weep and gnash their teeth.”)
- There are many uncontroversial examples of the Matthew effect in mathematics, where a concept is due to one mathematician (and well-documented as such), but is attributed to a later (possibly much later), more famous mathematician who worked on it.
- For instance, the Poincaré disk model and Poincaré half-plane model of hyperbolic space are both named for Henri Poincaré, but were introduced by Eugenio Beltrami in 1868 (when Poincaré was 14 and had not as yet contributed to hyperbolic geometry).
[edit] Education
 |
It has been suggested that this article be split into multiple articles accessible from a disambiguation page. (Discuss) |
In education the term Matthew effect has been adopted by Keith Stanovich, a psychologist who has done extensive research on reading and language disabilities. Stanovich used the term to describe a phenomenon that has been observed in research on how new readers acquire the skills to read: early success in acquiring reading skills usually leads to later successes in reading as the learner grows, while failing to learn to read before the third or fourth year of schooling may be indicative of life-long problems in learning new skills. This is because children who fall behind in reading, read less, increasing the gap between them and their peers. Later, when students need to “read to learn” (where before they were learning to read) their reading difficulty creates difficulty in most other subjects. In this way they fall further and further behind in school, dropping out at a much higher rate than their peers.
In the words of Keith Stanovich (Adams, 1990, pp. 59-60):[7]
Slow reading acquisition has cognitive, behavioral, and motivational consequences that slow the development of other cognitive skills and inhibit performance on many academic tasks. In short, as reading develops, other cognitive processes linked to it track the level of reading skill. Knowledge bases that are in reciprocal relationships with reading are also inhibited from further development. The longer this developmental sequence is allowed to continue, the more generalized the deficits will become, seeping into more and more areas of cognition and behavior. Or to put it more simply — and sadly — in the words of a tearful nine-year-old, already falling frustratingly behind his peers in reading progress, “Reading affects everything you do”
[edit] Quotations
Witty or clever quotations by unknowns are often attached to famous individuals, for example:
- “Only the dead have seen the end of war,” is often attributed to Plato. In fact, George Santayana wrote it, and researchers have been unable to find the quote in any of Plato’s dialogues.[8]
- “The only traditions of the Royal Navy are rum, sodomy and the lash,” was not said by Winston Churchill, but by his personal secretary Anthony Montague.
- Charles Manson did not say “I’m the devil, I’m here to do the devil’s business.”, his associate Charles “Tex” Watson did.
- Bill Gates never said “Be nice to nerds. Chances are you’ll end up working for one”, Charles J. Sykes did.
- Otto von Bismarck is sometimes said to have said “To retain respect for sausages and laws, one must not watch them in the making.”, but the earliest such quotation is by John Godfrey Saxe, who said in 1869, “Laws, like sausages, cease to inspire respect in proportion as we know how they are made.”
- George W. Bush did not originate the phrase “…the terrorists have won” or “…then the terrorists win.” It derives from the statements of Frank Pierson after he refused to cancel the Academy Awards: “If we give in to fear, if we aren’t able to do these simple and ordinary things, the terrorists have won the war.”
- Pierre Choderlos de Laclos did not write “Revenge is a dish best served cold”, in Les Liaisons Dangereuses; neither did it originate in Star Trek or The Godfather. Its first known appearance in print is in Eugène Sue’s 1841 French potboiler novel Mathilde.
- The Copenhagen interpretation of quantum mechanics is often summarized by the maxim “Shut up and calculate!”. While this slogan is sometimes attributed to Paul Dirac[9] or Richard Feynman, it is in fact due to David Mermin.[10]
- The quotation “The only thing necessary for the triumph of evil, is for good men to do nothing” although often attributed to Edmund Burke does not occur in his works or recorded speeches. It first appeared in the 14th edition of Bartlett’s Familiar Quotations (1968), which incorrectly sourced it to a letter that did not in fact contain the quote. [11]
Parkinson’s Law
From: http://en.wikipedia.org/wiki/Parkinson%27s_Law
Parkinson’s Law is the adage first articulated by Cyril Northcote Parkinson as the first sentence of a humorous essay published in The Economist in 1955:[1][2]
- Work expands so as to fill the time available for its completion.
It was later reprinted together with other essays in the book Parkinson’s Law: The Pursuit of Progress (London, John Murray, 1958). He derived the dictum from his extensive experience in the British Civil Service.
The current form of the law is not that which Parkinson refers to by that name in the article. Rather, he assigns to the term a mathematical equation describing the rate at which bureaucracies expand over time. Much of the essay is dedicated to a summary of purportedly scientific observations supporting his law, such as the increase in the number of employees at the Colonial Office while Great Britain‘s overseas empire declined (indeed, he shows that the Colonial Office had its greatest number of staff at the point when it was folded into the Foreign Office because of a lack of colonies to administer). He explains this growth by two forces: (1) “An official wants to multiply subordinates, not rivals” and (2) “Officials make work for each other.” He notes in particular that the total of those employed inside a bureaucracy rose by 5-7% per year “irrespective of any variation in the amount of work (if any) to be done.”
In 1986, Alessandro Natta complained about the swelling bureaucracy in Italy. Mikhail Gorbachev responded that “‘Parkinson’s Law works everywhere.”[3]
[edit] Corollaries
In time, however, the first-referenced meaning of the phrase has dominated, and sprouted several corollaries: for example, the derivative relating to computers:
- Data expands to fill the space available for storage.
In terms of computer executable code filling CPU resource (see software bloat), a similar law is Wirth’s law.
A second aphorism, attributed to Parkinson and sometimes called “Parkinson’s second law”, is “expenditures rise to meet income”.
A modern version is that no amount of computer automation will reduce the size of a bureaucracy.[4]
[edit] Generalisation
“Parkinson’s Law” could be generalized further still as:
- The demand upon a resource tends to expand to match the supply of the resource.
An extension is often added to this, stating that:
- the reverse is not true.
This generalization has become very similar to the economic law of demand; that the lower the price of a service or commodity, the greater the quantity demanded.
[edit] Related efficiency
Parkinson also proposed a rule about the efficiency of administrative councils. He defined a coefficient of inefficiency with the number of members as the main determining variable.
Some define Parkinson’s Law in regards to time in which The amount of time in which one has to perform a task, is the amount of time it will take to complete that said task.
The Easiest Way to Design a Website
Origin: http://www.2createawebsite.com/design/easy-website-design.html
By now, you probably know that in order to start a website, you need a domain name (yoursite.com) and a web host. But that’s just the beginning.
Once you have those two things you’ll need to take the next step and actually build your pages.
If you’re a beginner, the best way to build and design a website is to use a pre-designed template and edit/customize that template using some web editing software.
If you plan on taking this route, be sure you use a standard host like this.
NOTE: If you use a host that already offers pre-built templates (WebSite Tonight, for example) then you don’t need to read this tutorial. It won’t apply to you.
How I Created This Site
To help you understand the website creation process better, I’ll talk a little bit about how I created this site… 
First, I bought this template ($24) at DreamweaverTemplates.net. After I purchased the template, I opened Dreamweaver and customized the template to my liking right through the software. Again, you can do this with any editor of your choice.
The nice thing about Dreamweaver is you can download it immediately from Adobe’s site after purchasing.
So whatever software you decide to use, you’ll need to open up the template files with your editor. Usually there is an index.html or index.htm that comes with the template. Use this page as your template to create the additional pages of your site.
Simply add your content right into the body of the page, and of course you can change the menu/navigation text (if applicable), logos, background colors etc. to customize the site to your liking.
A Word About Logos and Images…
Most templates come with placeholder logos/images. So you’ll see a header image that says something like “Company Name.” If you have web editing software, (I use PhotoShop), then you can customize these images for your site.
PhotoShop and Fireworks are quite expensive for the average consumer, so I would recommend an alternative solution like Paint Shop Pro if you are looking for something more cost-friendly.
I highly recommend PhotoShop, and remember if this is for a business you can write off the cost as a business expense.
Building a Large Site? Make It Easy to Update With Includes
After I bought my template, I created include files. That means if I update my left, right, top or bottom navigation, I only have to change one file and all the pages get updated at once.
If you plan on creating a large site, make sure you either buy a template that has include files or create them yourself. (Do a Google search for “creating include files” for help with this.)
This will allow you to update all pages at once. Include files have made my life much easier, especially since this site has over 130 pages.
How to Write Effectively for the Web
Origin: http://www.2createawebsite.com/writing/web-writing.html
Did you know that your writing can immensely impact how your visitors behave while visiting your site? If you’re trying to sell a product or a service, what you say and how you say it is extremely important because you don’t want to lose your visitor’s interest before they get to the all-important order page.
Below you’ll discover how to improve your writing skills in order to keep and captivate your visitor’s attention.
Stress The Benefits Early and Often
Don’t focus on what you want, focus on what your visitor wants. Whether you realize it or not, when a person lands on your homepage, there’s a little voice inside their head that constantly asks, “What’s in it for me?”
They came to your site because they are searching for something, and it’s your job to help them find it.
Now, this next sentence is going to sound a little harsh, but it’s the truth. . .
Your visitors don’t care about you until they find out what you and your site can do for them.
Think about it. When you go to Google and do a search for “download music”, that means you are looking for a site that will allow you to download your favorite songs.
So when you click on the first site, you don’t want to get bombarded with biographical information about the author of the site. At this point, you are looking for the benefits. You want the goods, the guts, and the glory.
Now, after you discover that this site may be of use to you, you may decide to read up on the author and how the site was founded, etc. But you don’t want to be hit with the history of the site right from the beginning.
I see so many people starting their web sites out with a 10 paragraph bio about themselves. The paragraphs are filled with countless “me’s” and “I’s”. (Yawn)
If you are trying to sell a product or a service, this is the absolute WRONG way to go about it. You must feed your visitors the benefits, give them what they want. Get rid of all the I’s and me’s and replace them with the all important word, “YOU“. Remember, you are not writing this site for yourself, you’re writing it for the potential customer.
Don’t Assume People Will Read Everything
The average person will only read between 5 and 10 percent of your site. This is because most people find what they’re looking for within the first few pages. So if you’re trying to sell something, make sure your important benefits are listed upfront and get to the point quickly.
Not only will they not read every page, they also won’t read every word on your pages. They scan for information just like they’re reading a newspaper. That’s why it’s important to make sure your pages have lots of concise paragraphs separated by subtitles.
This makes it easier for them to scan and find the information they’re looking for. Don’t make them hunt too long to find something or they’ll leave.
This is another reason why it’s important to include some kind of site directory or table of contents on your site. Also make sure that it’s accessible from every page. Organization is definitely key.
Look at Your Site Through Your Visitor’s Eyes
After you’ve written your copy, it’s a good idea to take a step back and put yourself in your visitor’s shoes for a moment.
Pretend you are visiting your site for the first time and read over all the content. Then ask yourself a few questions:
Have I explained everything clearly?
Sure the content makes sense to you because you wrote it, but if you were a first-time visitor, what questions might you have? Did you leave out some information because you assumed the visitor already knows? Are there terms or phrases that you need to define?
Does the content flow logically?
Have you put the cart before the horse? Do your thoughts jump all over the page or are they organized?
If you develop your content in your head as you type, it’s very easy to produce copy that is unorganized. Make sure you read over everything to ensure your paragraphs and sentences flow logically.
Does your site navigation make sense?
Navigation is so very important. You don’t want your visitors to get lost so it’s important that your navigation titles make sense and clearly define what each section/page is about.
You also want to ensure that important pages like the order and contact form are easily accessible from every page on your site. In addition, be sure that your navigation is consistent and doesn’t change from page to page.
If you find this task difficult to do, ask a friend to help out. Have them read every page of your site and jot down any questions or comments that develop as they go along. You’ll be amazed at what you’ll discover when someone else reads your work.
Writing Effective Headlines
Every page on your site should have a headline. And since the headline is the first thing a person sees, it MUST make an impact and draw the reader into your copy. Here are some tips on writing effective headlines:
- Always use the present tense.
- Make sure your words consist of upper and lowercase letters. All caps scream to people and look very unprofessional.
- Use strong verbs. Instead of “cut” use, words like slash, chop, dagger, etc.
- Challenge the reader. Try titles like, For Serious Golfers Only! or Only Click Here if You Want to Make Money Today.
- Too many exclamation points scream out “Amateur!!!!” If you must use them, use only one.
- STRESS THE BENEFITS! Tell the readers, “What’s in it for them.” For example, You Can Earn $800.00 by Next Week.
- Use the words “I” and “you”. For example:
I am working at home and loving it – You can too! - Ask a question that begs an answer. But make sure your ad answers the question, otherwise your reader will feel tricked or “lead on.” For example, Do You Know the Easiest Way to Earn $5,000 Per Month?
- Use attention-grabbing words like Discover, Amazing, and Powerful.
Dao De Jing–chapter 2 道德经第二章
原文/Original Text :
天下皆知美之为美，斯恶已；
皆知善之为善，斯不善矣。
有无相生，难易相成，长短相形，高下相盈，音声相和，前后相随，恒也。
是以圣人处无为之事，行不言之教，万物作而弗始，生而弗有，为而弗恃，功成而弗居。夫唯弗居，是以不去。
注释/Explanation:
天下皆知美之为美，斯恶已； / 天下人都知道美何以是美，也就知道了什么是丑恶。/ When everyone knows what is beauty, how will be beautiful, then everyones knows what is terrible.
皆知善之为善，斯不善矣。/ 都知道善何以是善，也就知道了什么是不善。/ So everyones knows what is mercy and what is cruel.
有无相生，难易相成，长短相形，高下相盈，音声相和，前后相随，恒也。/
所以：有与无相并而生，难与易互相成就，长与短互相对比，高与低互相映衬，音节与旋律互相配和，前与后互相追随。这是永恒普遍之理。
/ It gains, while the other looses. It is more difficult, while the other easier. It is longer, while the other is shorter. It is tall, while other short. It comes a music then must be some sound. It is in the frond, while other is behind. These are always be.
是以圣人处无为之事，行不言之教，万物作而弗始，生而弗有，为而弗恃，功成而弗居。夫唯弗居，是以不去。/ 所以：圣者作无形迹之事，传言无声的教诲。让万物自行发生而并不创始。任其生长而不培育，任其自为而绝不把持，任其成熟而并不割刿，正是由于从不占有，所以才永远不丢失。/ That is what great people do, and what they teach. Let everything follow it own trace, get it’s own way and don’t stop. And it’s will get the goal. Because of never have, never loose.
Dao De Jing–chapter 1 道德经第一章
原文/Original Text :
道，可道，非恒道。
名，可名，非恒名。
无名，天地之始；有名，万物之母。
故常无欲，以观其妙；常有欲，以观其徼。此两者同出而异名，同谓之玄。玄之又玄，众妙之门。
注释/Explanation:
道，可道，非恒道。 / 凡是可以言说的道理，都不是永恒的道理。/ Nothing will last forever. Nothing will be correct forever.
名，可名，非恒名。 / 凡是可以被命名的名称，都不是永恒的名称。/ Nothing will be named as the same forever.
无名，天地之始；/ 无任何名称，正是天地的元始。/ Everything has no name at the begining.
有名，万物之母。/ 有最初的命名，乃是生育万物的神母。 / Once it has a name, everything begins.
故常无欲，以观其妙；/ 所以：从永恒普遍的虚无，可以理解道的消隐。/ So, according the ETERNAL NOTHING, you can understand how DAO’s gone.
常有欲，以观其徼。/ 从永恒的存有，可以观察道的连续。/ According the ETERNAL THING, you can understand how DAO’s last.
此两者同出而异名，同谓之玄。/ 两者出自同一根源而名称不同。它们竟是如此玄奥。/ Both of them have the same origin but different names. It’s XUAN.
玄之又玄，众妙之门。/ 玄奥呵，玄奥！这正是洞察宇宙间一切神秘的大门。/ Then Xuan is the key to all over the puzzles.
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